iTunes tagging goes live on Absolute Radio

Absolute Radio has become the first European station to
activate the iTunes tagging service available to iPod nano
owners.

Listeners of Absolute Radio, on 105.8 FM in London, who use the nano’s built-in radio player, will now be able to ‘tag’ songs they like. This allows them to find out a track’s name, the artist, listen to a preview and then purchase it through the iTunes store.

The service was launched this morning by the station’s breakfast show host, Christian O’Connell. He said: “Never again will people face the humiliation of trying to sing a song to their friends that they don’t know the name of. We can all be clued up music experts at the touch of a button.”

Absolute Radio worked with Unique Interactive, which is part of UBC Media and Jump2Go, to create the tagging service.

People listening to Absolute Radio, via their iPod nanos, will
beable to tag songs from their favourite artists, such as Kasabian.

The move is the latest digital initiative from the station which launched its own dedicated digital working group – One Golden Square Labs - in October 2009. Since its inception there have been several new product launches – including: Dabbl – a DAB and internet only station which focuses on playing live music chosen by listeners and Comparemyradio.com – a web tool which aggregates popular radio stations’ content.

“Absolute Radio has always intended to be more than a radio station – it is striving to be a music and entertainment brand,” said Chris Lawson, Absolute Radio’s brand director.

“The labs is a digital working group which we have set up to develop digital propositions and create a place for tech and entertainment specialists to contribute to."http://mobile123-mobile.blogspot.com/